Dear young marketer,
I’m by no means an expert or leader in the marketing field. But I’ve been working as a marketer for nearly a decade. I want to share some tips and information with you that I really could have used when I was first getting started.
If you feel like you’re totally full of shit and slapping stuff together in a sort of organized chaos, you’re doing it right. Even the marketing manager you’re reporting to probably still feels this way.
One of the most interesting things someone told me early in my career was — they pointed out a billboard, or an ad for a big company. They said, “you see that ad, someone in your same position probably put that together.” As a young marketer, we often assume that big companies, like Apple or Coca-Cola, are run by magical robots, but the fact is, there is someone at that company who is doing exactly what you’re doing, but they are just putting their work in front of more eyeballs.
If you are waiting for feedback from your boss or the superiors at your company or your client, don’t wait around. Keep creating new work, develop new solutions, test new concepts, or move on to another project. Sitting around isn’t helping you grow and it isn’t contributing to your goals.
If you want to be the best marketer you can possibly be, don’t spend too much time reading about marketing. Just start marketing. Take what…