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How To Stop Writing Clickbait
My method to creating valuable content
I’ve been a “digital marketer” for about seven years now. In the past seven years I’ve created TONS of content. Instagram photos and captions, Facebook posts, TikTok videos, blog posts, Medium articles, YouTube videos…I’ve done it all.
Sometimes I feel like a one-man content farm, but I’ve learned a lot in the past seven years of creating marketing content. I realize that every so often I post something that sucks. It may be well-written, but after sharing it I realize that I’ve deceived my readers haven’t given them the value that they expected.
I realize that if I want to truly be a trusted resource for my readers, I need to deliver high-quality content every time I click publish. I encourage anyone reading this to follow me on my journey to raise the standards I hold myself to when creating content.
Clickbait is the taking the “easy way out”
Creating clickbait is incredibly tempting. If you’re promoting a product or service, obviously you want the most people to hear your message and clickbait is one avenue to achieve that goal. In many cases, clickbait articles perform well because people are more likely to click on the catchy title. However, next time you present them with a piece of content they…