Marketing Genius of Spotify Wrapped

At the end of each year, Spotify releases your “Year in Review”. Spotify Wrapped gives you a few statistics about how much you listened to Spotify, your top songs, artists, and genres. This may seem like just a cool feature, but it’s actually a really smart marketing tool.

I recently wrote a post about my personal Spotify Wrapped, and in the midst of writing that I realized the marketing genius behind…