Founders and early startup employees face countless unique challenges. Not only do they have to worry about creating a product or service, they have to figure out how to bring awareness to their business and how to drive revenue. These growth marketing tips can help put your startup ahead of your competition.
1: Run an Technical SEO Audit for Your Website
Technical SEO is an important aspect of running a successful digital marketing campaign. If your website isn’t healthy or is running poorly, you could be losing potential customers to site issues or just poor user experiences.
If you are looking for leads/customers/conversions from organic search traffic, having a technically healthy website is crucial. Google will reward sites with good structure, links that work, and fast page speed. Once you’ve fixed these issues you’re in the best place possible to start seeing organic traffic flow in from Google and other search engines.
Technical SEO can sound scary — especially if you aren’t especially skilled in web development. But the truth is, there are plenty of tools out there that can scan your site for issues and tell you how to fix them. If that still isn’t something you want to do, a technical SEO agency can help you fix these issues.
2: Develop a Keyword Strategy to Crush Your PPC Goals
Creating a rock solid keyword strategy will help drive more leads and sales for your business. If you’re using tools like Google Analytics or Search Console set up, you can use insight drawn from those tools to learn about how people are already finding your website.
One aspect of a successful PPC campaign is early testing. You will want to test many variations of keywords to see which are the most valuable for your business. However, if you have a good keyword strategy in place, you can minimize unnecessary spending.
Read More: Basic tips for building a keyword list