Why Ford’s 2021 Bronco Launch Was So Successful

Christian Stewart ✔️
4 min readDec 26, 2020

On July 13, Ford released the new family of 2021 Broncos. While I do pay attention to the latest and greatest in the automotive world, I rarely look at a new model THE DAY it is released.

When I think of amazing product launches, two companies come to mind: Apple and Tesla.

Apple’s keynote presentations of their new products are amazing at drawing me in and…